Lighting installations in galleries and museums, as well as 3D light shows at live music events, have brought a bit of the party vibe to contemporary art.

Mad Men is finished, but that hasn’t stopped a new wave of pop art (the genre that keeps on giving) from also finding inspiration in the perversely exploitative.

Indeed, recent pop-up stores in the Chelsea gallery district have been embellished with avant-garde flourishes, making their content sometimes indistinguishable from the regular gallery spaces.

The new Copper-Hewitt Design Museum recently opened doors on the Upper Eastside; the Museum of the City of New York has a retrospective of design pioneer Paul Rand’s early advertising and logotype work; and this month the Fridman Gallery in Soho hosts an installation by the elusive Stockholm design firm, B-Reel, who recently opened offices in NYC.

B-Reel is something of the Daft Punk of the design world. Their cheeky ad campaigns and commercialsclients include Google, Facebook, Spotify, and Absolutland somewhere between irony and decadence.

The Fridman show (which opened last night) features an LED installation conceived by B-Reel and is accompanied by a month-long program of sound and spoken-word performances by artists mostly in the electronic music world.

As to the installation itselfa glowing circle of light steamers that change color against a monotone backgroundit feels like another pop-up store. The work succeeds in making the environment joyous, modern, and cool, but whether it fulfills its intent to “focus on relationships among living organisms, technology and the environment” is another matter.

The art skews commercial, which wouldn’t be a detractor if it didn’t feel light on concept. Any mystery quickly fades. We can stand in its midst and wonder what the next gimmick might be. Then walk just around the block… and actually find out! (Brian Chidester)