Rey-Zorro (nee Claudia Rey) spent the last thirty years deconstructing popular modes of communication and has now arrived at a new expression she calls “disinstallation.”

At its heart, disinstallation takes cultural signifiers—advertisements, logos, superheroes—and removes them from their native context. If it sounds like Pop-Art Mach 2, the Brooklyn-based Rey gives the style a makeover that accounts for the conspiratorial bent of the digital age.

The relationship of her work to pop culture makes further sense when you consider that Rey studied advertising in college in Brazil. By the ’90s, she’d brought her eye to the NYC rave scene, creating t-shirts, logo types, and custom fashions that sampled visual source material in the same way techno DJs grabbed from old thrift store vinyl.

As Rey’s palette expands today beyond alt-culture product, into gallery-type works, the visual propaganda she lampooned in the ’90s—Nike, Disney, baby dolls, et al—takes on an ominous tone. (Brian Chidester)

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